Sony Pictures, Warner Bros. and Walt Disney Co. are in talks with the largest cable TV systems to offer films for as much as $30 per showing soon after they run in theaters.
The studios are talking with In Demand, a partnership of Cox Communications Inc., Comcast Corp. and Time Warner Cable Inc., Bob Benya, chief executive officer of In Demand, said in an interview. Disney is also discussing streaming films on Web- linked devices such as Microsoft Corp.’s Xbox console and Sony Corp.’s PlayStation 3, people with knowledge of the talks said.
Okay, but how do they convince the already nervous exhibitors that this isn't going to destroy their business?