Sean O'Neal writing for the AV Club:
But to the studio’s credit, it seems to be taking that possible exploitation of its own properties very seriously, with executives reportedly very mindful of the fact that it could end up damaging the entire Disney brand if the film—which is being described as Disney’s own Justice League or The Avengers—ends up feeling like a feature-length commercial that trades entirely on past successes. (Of course, the fact that even studio executives are thinking in those terms pretty much confirms that it would be, right?)