The Hollywood Reporter:
Disney has taken the unusual step of hiring veteran consultant Valerie Van Galder to handle the marketing of the fourth movie in its flagship film franchise, "Pirates of the Caribbean: On Stranger Tides."
Considering its importance, the move is likely to be perceived in the industry, fairly or not, as a sign that Disney lacks full confidence in marketing chief M.T. Carney...A fascinating look at the marketing machine at the Studios. It was gutted before Ms. Carney was brought on board and this summer surely was a hard one to spend learning on the job and getting a team in place.
Disney is expecting the latest in the franchise to gross $1 billion worldwide. The inflated 3D ticket prices certainly aren't going to hurt its chances. But is moviegoer appetite there?