28 October 2010

The Harry Potter Effect

The Orlando Sentinel:
Traffic on Disney's buses fell 3.8 percent during the first nine months of the year. From January to September, Disney transported about 1.6 million arriving passengers at OIA to its hotels — about 64,000 fewer guests than it carried during the same period last year.
Disney's Magical Express carries fewer guests as more travelers funnel through Orlando International Airport.

They're not coming for Disney.