Deadline.com:
All weekend, rival studio execs snarked to me about how the Secretariat marketing campaign was "horrid," in the words of one. "The only audience interested was old females, but the print and the spots made it look like an action movie. Where was The Blind Side's spunky female empowerment, the comedy, the romance?" Criticized another, "I think when you take the beautiful Diane Lane and turn her into a frumpy aged-up woman, you're flirting with danger. Then there's the whole horse thing, which is probably second only to boxing in moviegoing 'who cares?'.Another miss for the Studios' embattled marketing department.
TheWrap has an interview with marketing chief MT Carney. She's candid, but what happens if Tangled underperforms?