Orlando Sentinel's Daily Disney:
The Walt Disney Co. aims to give Mattel’s American Girl doll franchise a run for its money this holiday season. Disney has introduced Princess & Me dolls into the popular 18-inch doll market, and it’s doing so at a lower price point.
Princess & Me dolls sell for $49.99, compared with American Girl dolls, which start at $95. Girls can choose from Cinderella, Ariel, Aurora, Tiana and Belle. After each doll is registered, its owner will receive a letter on her birthday from her favorite princess.
Can they really be considered competitors, though? The Disney Princess dolls don't even seem to be in the same class.