Mashable:
Disney has decided to partner with location service Gowalla — rather than Facebook or Foursquare — for an immersive location-based campaign to help people explore its flagship Disneyworld and Disneyland parks.
The Gowalla/Disney partnership focuses around custom Passport pages that not only show off Disney-branded stamps (Gowalla’s version of Badges), but also a photo and check-in stream. Gowalla’s Disney page also offers Disney-branded pins that users can earn by completing specific trips within Disneyworld and Disneyland.
This isn’t just a few stamps and a check-in stream, though; Gowalla and Disney have created literally hundreds of stamps for rides and locales within the two parks. Everything from the fireworks show to “Finding Nemo-The Music” offers a stamp or pin that can be earned by checking in.What's the benefit for Disney? I wonder if they get cash money.