LATimes.com Hero Blog:
With the opening of “Tron: Legacy” a little more than a month away, the marketing for one of the holiday season’s most anticipated films is in overdrive. As part of the bullish campaign leading to the sci-fi epic’s release, Disney has announced the opening of a “Tron” pop-up shop inside of Culver City’s Royal T Café and gallery.
The shop, which opens Nov. 19 through Dec. 23, is the only one of its kind and will feature a long list of specialty items inspired by the film. But don’t expect flimsy toy Lightcycles or goofy glow-in-the-dark body suits: This pop-up shop is high-end. Just like the aspirations of the new film.
Boo.