13 December 2010

Garbage Article from LA Times Funland Blog

Nothing but outdated, ill-informed and incorrect information regarding plans for Phase 2 expansion of Disney California Adventure.

The simple truth is that if the Little Mermaid and Cars Land continue the Park's upward swing in attendance, guest spending and guest satisfaction, there is little impetus for Burbank to approve another billion dollar expansion.

If Phase 1 is deemed successful, future projects can proceed at a more regular pace. If a steady stream of spending guests are visiting the Park, then they must be happy with the offerings. That's the major win Disney is hoping for. If guests are happy with Disney California Adventure, then there's little need to spend exorbitantly on it.

In that case, it's not that the Phase 2 projects will never be built, but that they'll happen one at a time over a decade or so.

But what if, for some reason, the current expansion is deemed a failure?

At that point, you can't expect Disney to pump more money into the Park either. If expensive, high quality additions aren't enough to turn around California Adventure's fortunes, why would they throw more money at it and hope that will solve the problem?

I do think after 2012 there will be changes to Hollywood Pictures Backlot. And if attendance at the Park strains operations, there may be a push to add a few more attractions in one swoop. But another expansion plan as aggressive as Phase 1?

No way.