Greenfield's latest analysis also makes the case that Disney/Pixar is seeing "underwhelming" sales of Toy Story 3. Home video sales are "tracking above last year's Up but not by the amount we would have expected," he said.Anecdotally, I used to buy a lot of DVDs but since I started Netflix a few years ago I haven't purchased a single one.
What are movie studios that have become dependent on home video revenue going to do now?