The Times Square store, two years in the making, is expected to produce 5 percent of the chain's North American revenue. Disney's first Manhattan store opened in 1997 on Fifth Avenue and closed in January.
The new store debuted informally on Thursday and was to be open from 9 a.m. to midnight daily. But managers are testing a 1 a.m. store closing to accommodate the crowds showing up.5% of the chain's North American revenue is an impressive figure.
They plan to refurbish the remaining stores over the next 5-7 years.