Yesterland.com:
The captions and the names of most of the games were outsourced by Disney to Karma Creative (now World Creative Supply), a company whose business is to “name products, create slogans, write tag lines, and proofread text.” Karma Creative was responsible for many the original attraction, restaurant, and shop names at Disney’s California Adventure—their specialty was puns.MaliBOOMer, Malibu-Ritos, Baker's Field Bakery, Taste Pilot's Grill and on and on.
Of course, Shanghai Disneyland is being designed almost wholly by outside creative companies. Their work is being overseen by WDI. It's similar to the way Universal Creative operates and, if successful in Shanghai, will be the new operating procedure at Imagineering moving forward.